A picture says more than a thousands words, imagine what video can do! Perfect for communication with multiple stores to make sure all employees are aligned in a short amount of time.
Use videos for internal communication such as training employees on subjects like product knowledge, fabrics and materials and new digital features, but also for external communication such as brand identity videos.
Some video ideas.
Do you want to release a new item? Video is an easy way to share information about the new product internally to set up everyone for succes. Which features does it have? How does it fit? What is so special about this product? Most important: What is in it for the customer!
General videos about the fabrics and materials used by the brand. For example a video about the origin and quality of the cotton fabric used. Which mill does the fabric come from? What are the specs of the cotton used in their products? What are benefits of the fabric?
Let’s say the brand uses a digital app as a sales tool. New features will be developed and these updates are a great opportunity to give a face to the developer and let them explain the benefits of these improvements. Also, employees will be more engaged and hopefully more motivated to use these features to optimize their sales flow.
A very useful video concept is styling. In these videos styling experts can explain in their way how to style different garments. And even more specific, explain how to style in line with the brand identity. In this way you can create national, continental or even global aligning in styling.
Get rid off unclear paper explanation on how to dress mannequins and racks. Instead, use simple and short videos where style experts explain how to dress the mannequins and racks.
What is a better way to introduce the company and it’s employees by using a brand statement video? Let the CEO/founder inspire you by taking you back to the roots of the brand. Why did he/she started this brand? Let the producers teach you about their craft of making garments. Let in-store tailors explain their best and worst practices. And lastly, this video is a perfect opportunity to showcase the core values of the company.
Contact us today to discuss the possibilities.
