05. Clienteling

About this training module

Do you want to establish genuine relationships with your clients who will be loyal and continue to shop with only you? Or do you want to rely on foot traffic? You are in control of your business. Predictable v. unpredictable. This is your paycheck.

Clienteling is the action of building a one-on-one relationship between a customer and a sales professional. By delivering a consistent and continual personal shopping experience we can increase customer lifetime value that will both deepen customer satisfaction and increase customer spend.

Areas of focus:

• Make clienteling a part of your everyday routine
• Set weekly and monthly goals around clienteling and monitor retention
• Make clienteling a priority during quiet periods – it will drive traffic!
• Make sure communication is specific, personal and creates a sense of urgency
• Share success stories and best practices

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